Our philosophy

Nature on your skin!

Realizing the negative effects that the low cost fashion industry has on biodiversity, working conditions and on our skin, we were driven to start a fair trade brand. Our brand was founded based on the following aspects: sustainability - craftsmanship - ethics - zero waste. Every single remnant of fabric is valued by reducing waste as much as possible; that is why we decided to create the "zero waste" line. Guided by these values, we can minimize our environmental impact.

Entirely designed, created and produced in Switzerland by the creator and founder of the MOY brand, Elisa Belometti. Comfort, uniqueness, functionality, elegance and fashionable are the adjectives that characterize the style of our brand.

Our brand selects only high quality G.O.T.S certified eco-sustainable and natural fabrics produced in Italy without pesticides. We value environmental resources, respect and promote biodiversity, and protect the nature around us. The dyes used to dye the fabrics we choose are G.O.T.S certified, and the fabrics are dyed according to R.E.A.C.H. regulations.